All school leaders have a personal brand—are you in control of yours? The better your stakeholders know who you truly are as a leader, the more they will trust you and support your leadership. The key is to tell your own story with intentionality, to center it around your core values, and to make it a guidepost for your leadership. In this talk, we’ll explore real examples and content from SchoolCEO to get a better understanding of what a personal brand is (and isn’t) and how it can help you better lead your district towards its largest goals.

CEU Credit Hours: 0.5